1.    Get the property ready to sell.
The first step of the Five Step Marketing plan is to remove any and all obstacles to selling your property. In this step, your Sales Associate will meet with you and go through a check list of property, market, and environmental conditions that may have an impact on selling your property.

2.    Get a professional opinion of the condition of the property.
While your Sales Associate can advise you on a host of real estate matters, he or she is not a professional home inspector. So in step two of the Five Step Marketing Plan, we are going to ask you to have a professional come in and do a general home inspection. That will alert us to any conditions of the property that may impact its salability and will allow us to identify any repairs or improvements that might be advisable to do to get the property ready to be sold.

3.    Get a third party opinion of the market value of the property.
Step three of the Five Step Marketing Plan is designed to make sure that a buyer will be able to get appropriate financing on the property. In this step, we will recommend that a professional appraisal be completed. By getting an appraisal done before you put your property on the market, you can be that much more comfortable that any offer you end up accepting is a fair and reasonable offer, and that the buyer will be able to get financing to support the offer.

4.    Put the buyer at ease with a home warranty.
In step four, you are going to put the potential buyer’s mind at ease. Our experience tells us that when you offer a Home Protection Plan as part of the sale you get faster, higher priced offers. Why? Because the vast majority of buyers will be stretching to buy your property, and knowing that they don’t have to worry about potential issues with the major mechanical systems gives them the confidence to make you a fair market value offer.

5.    Implement a strategic pricing and marketing strategy.
Step five of the Five Step Marketing Plan involves defining a specific and detailed pricing and marketing strategy. In this step, your Sales Associate will share with you the pricing strategies and marketing activities that are proven to help sell properties. Highlights of those include:

• A pricing strategy that puts the property on the market at 105% of the appraised value and then suggests price adjustment of 5% every 45 days.
• A marketing plan that includes multimedia exposure, broker tours, open houses and a host of other proven marketing activities.
• Ongoing frequent and detailed reporting and communication on the status and effectiveness of the pricing and marketing strategy.